THE GOAL - What is my startup about and why I start the blog


My goal is to be able to decide what, when and where I can do something what i wand to do. Something that makes me happy - to start a company that stands for something.

For that I am ready to work hard and much. I enjoy it and I like to do it!

The goal is not to earn a lot of money. My motivation is to produce products that I am convinced of, and where I can not wait for them to finish because I wand them for my everyday life and want to use them myself.

I am doing this with passion and I will try to earn so much money that I can finance this life, which makes me happy, and shape it according to my wishes.



All the products I want to produce should support and simplify a creative and active life.

My company is not supposed to produce several products of one category.
Instead, I will try to design only one product in each category and make this product in the best possible quality.



The last ten years I've worked as a Fotomodel. This gave me the opportunity to travel around the world and get to know different cultures not only as a tourist. I have lived in Bangkok, Hong Kong, Shanghai, Singapore, Milan, Paris, Barcelona, ​​New York and Cape Town. At the moment I am for a few months in Sao Paulo.

This way i managed to get away from a normal everyday life and to be in another city, another country and another continent every three months.

During this work I got an insight into the fashion szene and with increasing interest observed how brands are built up.


For a couple of years, I have also had the opportunity to create a new website, cultivate it and build up a small art collection with my father, who has been running an edition and gallery for many years, including in Cologne.

In this work I have learned a lot about art and appreciated the beauty and importance of culture and history.

Besides, I was lucky enough to meet very interesting contemporary artists.

In addition, I was able to learn how online trading works.
I will incorporate all these experiences into my new project.



For an honestly intended success, this must not be done at the expense of others.

Therefore, I will do everything in my power to make sure that I only work with factories that offer their employees fair pay and safe working conditions.



In this blog, I will document exactly how I came to this idea and the way to bring my idea to a successful result. And this with all the ups and downs, including photos and notes of the development process.


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