Article: THE GOAL - What is my startup about and why I start the blog
THE GOAL - What is my startup about and why I start the blog
MY GOAL
My goal is to be able to decide what, when and where I can do something what i wand to do. Something that makes me happy - to start a company that stands for something.
For that I am ready to work hard and much. I enjoy it and I like to do it!
The goal is not to earn a lot of money. My motivation is to produce products that I am convinced of, and where I can not wait for them to finish because I wand them for my everyday life and want to use them myself.
I am doing this with passion and I will try to earn so much money that I can finance this life, which makes me happy, and shape it according to my wishes.
THE PRODUCTS
All the products I want to produce should support and simplify a creative and active life.
My company is not supposed to produce several products of one category.
Instead, I will try to design only one product in each category and make this product in the best possible quality.
QUALIFICATIONS
The last ten years I've worked as a Fotomodel. This gave me the opportunity to travel around the world and get to know different cultures not only as a tourist. I have lived in Bangkok, Hong Kong, Shanghai, Singapore, Milan, Paris, Barcelona, New York and Cape Town. At the moment I am for a few months in Sao Paulo.
This way i managed to get away from a normal everyday life and to be in another city, another country and another continent every three months.
During this work I got an insight into the fashion szene and with increasing interest observed how brands are built up.
For a couple of years, I have also had the opportunity to create a new website, cultivate it and build up a small art collection with my father, who has been running an edition and gallery for many years, including in Cologne.
In this work I have learned a lot about art and appreciated the beauty and importance of culture and history.
Besides, I was lucky enough to meet very interesting contemporary artists.
In addition, I was able to learn how online trading works.
I will incorporate all these experiences into my new project.
SUCCESS FOR ALL
For an honestly intended success, this must not be done at the expense of others.
Therefore, I will do everything in my power to make sure that I only work with factories that offer their employees fair pay and safe working conditions.
THE BLOG
In this blog, I will document exactly how I came to this idea and the way to bring my idea to a successful result. And this with all the ups and downs, including photos and notes of the development process.
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If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.
I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.
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If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.
I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.
The best part? These tactics scale. Whether you’re a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.
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Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren’t just buzzwords—they’re your three-pillar foundation.
If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.
I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.
The best part? These tactics scale. Whether you’re a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.
Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.
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